BLACK PRIDE
WORN ON YOUR SLEEVE
I want to introduce you to my clothing line Yasimba by Andre Roxx and tell you a little bit about what inspired it. Every time I had to dress up to go anywhere I was expected to wear a suit and tie. That’s what was considered dressing nice. But I always knew suits and ties originated in Europe. And since I wasn’t European, I knew the underlying message was that "to look nice meant to look white". I also knew that Africa had is own version of formal attire, but we had been kept from it so that they could reinforce the idea that "white is right". So when I moved to Ghana, and saw some of the most stylish formal African apparel I had ever seen, I knew I had to introduce it to my brothers and sisters in America. I sat down, worked out some ideas, and Yasimba by Andre Roxx was born. What I’m most proud with this line is our one of a kind approach to manufacturing. By eliminating the small medium and large system, and custom tailoring each garment to your specific measurements, we ensure a perfect fitting with an elegant tailored look every time. No other clothing line gives you that. But if you follow my career, you already know I don’t do it like everyone else. I do my own thing.
-Andre Roxx-
